1.Write a killer headline :
Headlines are important. Up to 80% of people may not even read your post if you don’t have a powerful headline that grabs people’s attention.
Do you know? 8 out of 10 people will read headlines but only 2 out of 10 will actually click on it and read the rest.
Your headline is your first impression to get readers to notice you,
In fact your headline alone can be responsible for up to a 500% difference in your traffic – that’s viral.
Write good headlines for every article and pick the best one
Write an engaging headline that describes your topic and includes your focus keyword for Search Engine Optimization (SEO)
There are some blog title generating tools that will help to get good ideas like Inbound now blog title generator
, Title generator, Impact blog title generator
2.Write a lot of subheads:
Subheadings are key to helping your readers understand exactly what your post is about (and why they should read it)
Use These 3 Subhead Techniques for Better Results
1. Express a clear and complete benefit.
As long as you think of your subheads as what they actually are (sub headlines), you should do well. Even people who have learned to write compelling primary headlines often slack off with subheads, and commit the sin of cryptic or cute headings that fail to communicate anything of true value to the reader.
2. Use Parallelism That Advocates Action
In the case of articles and blog posts, your overall flow will improve if your subheads all start with the same part of speech (parallelism), and that part of speech is a verb.
For example, the subheads from this post are:
• Turn a Scanner Back Into a Reader With Subheads
• Keep Your Reader On Track With Benefits
• Use These 3 Subhead Techniques for Better Results
• Win the Battle Against the Scanners
I don’t always follow the parallelism rule with sales pages. In that context, I’m usually more interested in using the most effective subhead possible to get the next section read, and will not try to “force” parallelism at the expense of the subhead.
3. Try Writing Your Subheads First
Just as it can be helpful to write your headline first to properly define the overall compelling benefit the piece has to offer, you can also clearly delineate the sections of your copy by then writing your subheads next before any body text. This will help you to optimally structure your content.
If it helps, think of everything you write as a list. How many points (benefits) are you trying to make in order to properly communicate your topic or pitch? List them out, and if you find that one or more of those points doesn’t really “fit” or provide a benefit to the reader, toss it.
4.Small sentences for busy readers:When you write for a task-oriented audience, you need to work much harder to keep their attention.
Want to know how?
The 5 keys to writing persuasive sentences for busy readers
1. Be specific. The biggest problem in business writing is generic gobbledygook. To avoid wishy-washiness, add specific facts to your sentences.
2. Focus on your reader. Good marketing copy doesn’t feel like a sleazy sales pitch. It’s a cozy conversation with your reader.
3. Make your readers feel something. Scrap weak words. Instead, add emotion or paint a picture. Make your content more dramatic with action sentences.
4. Keep your average sentence length at a maximum of 14 words. A lower average would be better. The examples below have on average 9 words per sentence, making them easy to read.
5. Be concise. Eliminate each redundant word.
5.Choose Killer Images
Seriously, you need to include high-quality images in all your posts. With the wealth of free stock image sites out there (and the accessibility of your own Smartphone camera), there’s really no excuse not to.
In addition to a fascinating featured image at the top of your post, sprinkle in some other relevant photos if they suit the post. That’s if they suit the post — you don’t want to include images just for the sake of including images. In fact, studies have shown that posts with pictures of “real people” have a 95% higher conversion rate than those with stock photos.
Write in a conversational style
A conversational writing style seemingly breaks all of the grammatical rules. It is aimed at the target audience and addresses them as such. Its sentences may begin with pronouns and end with verbs. Sometimes there are fragmented sentences infused to display a thought. Sentences may even begin with “and,” “but,” and “yet.”
Use Contractions in Your Writing
One of the things that most writers who are fluent in conversational writing style may do is use an abundance of contractions. If the name of the game is to catch and keep the reader’s attention one of the only ways to do this is to use contractions in sentences.
For example, if you were trying to interest the reader in buying a product or service, you may want to use more contractions in your sentence. When a reader sees a contraction almost instantaneously he or she will let their eyes go back to the contraction. Whether to better digest the text or just because their attention was caught, the reader will re-read the statement.
Tell a Story
The single most important part of a conversational writing piece is that it tells a definitive story. The story is fluid and delivered in such a way that the reader will feel as if he or she were talking with their best friend.
If you are unsure about how to deliver the fluidity of the conversational tone, then record yourself when you are talking on the telephone and then transcribe your conversation. You will notice when you go back and read it that there is a definitive conversational style that is apparent. Once you see your conversational voice you will better be able to use your conversational voice in your writing on demand.
Write the Way You Talk
It is important to listen to that little voice in your head – you know, the voice of reason. If you listen to that voice when you talk you can listen to it when you write. And when you do, your conversational style will definitely shine through.
Use Easy to Understand Words
There is no need to use large, unintelligible words – the average reader may not appreciate anyways. You can dumb down your vocabulary when you are writing conversationally. People are more apt to follow you if you use words that they can understand.
Rambling creates both chaos and confusion. It should be avoided at all costs. Alongside of rambling is its distant cousin, wordiness. Too many words will turn a reader off and make them stray away from your work. The point is to be smooth and conversational, not abrupt, wordy and aggressive.