Digital marketing overview
Digital Marketing is a process to promote your business online using a different method such us Search Engine Optimization, Social Media Marketing, Google Adwords, Email Marketing etc. Nowadays it is very popular in the market
Email marketing is the most important module of the digital marketing course. In this module, we have learned how to Email in bulk and how to use Email Marketing tools such as MailChimp, Litmus etc.
Create Your Website on WordPress
Nowadays WordPress is a very popular tool for creating a website. This tool is very easy for use and creates a website without using coding. We provide training for WordPress by the expert trainer
Google Adword/ PPC Adword
Google Adwords is a very important module in a digital marketing course. In this module, we have learned how to run an ad in Google. Google adwords ad also called pay per click ads.
Search Engine Optimization
Search Engine Optimization is very important module of the digital marketing course. In this module, we have learned how to ranked website on the search engine the first page such as Google, Yahoo etc.
Google Analytic is free tool of Google. In this module, we have learned about the source of traffic to your website, which includes the information regarding all types of traffic such as PPC, seo etc.
Social Media Marketing
Social Media Marketing has two types such as Paid campaigns on Social media and free post on the social media platform. The second type of social media marketing also called SMO.
Ecommerce & Market Selling
The E-commerce marketplace is a place where one can find different brands of allowing all the vendors to sell their goods under the umbrella of one website.
Online Display Ads
Online display advertising is a form of paid advertising in which commercial message is conveyed visually by using text, logos, animations, videos, photographs or other graphics.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Online Reputation Management
By using ORM, a company may try to mitigate the effects of a negative viral video, create proactive marketing strategies for online consumption. Online Reputation Management (ORM) deals with everything about your company’s brand in the online community.
Media Buying & Planning
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
AdSense & Video Blogging
Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.