People come to Instagram to get more knowledge and discover things they care about, which includes content from brands and businesses.
60% of people say they discover new products ,brands on Instagram.
200 million+ of people visit at least one business profile daily.
80% increase in time spent watching stories video on Instagram.
1/3 of people the most viewed stories are from businesses.
Building an Instagram Following for Your Small Business
Growing a small business and taking it to the next level is what every entrepreneur strives for. There are many digital marketing tools that help you achieve this goal, Instagram being one of them.
Ways on How to Get More Followers on Instagram
1. Post at the Right Times
Getting your content seen by million ,billion as many people as possible should be on top of your agenda when you’re doing Instagram marketing to get more followers and likes .but also because you want more shares that lead to more followers. Building an Instagram following for your small business becomes easier
when you post at the right times.
So when is the best time to post on Instagram? According to Later, these are the top 3 global best times to post on Instagram for each day of the week.
what you have to do ? you have to post in different time every day for the week . you still need to find your own best posting time because every Instagram account is different with a different audience.schedule your Instagram posts at a time when a large number of your followers are online.
Need to analyze :
1.Discover When Your Followers Are Online.
2.What age groups are visiting and check where they are females are males .
3.From which location there are coming .
4.Experiment with Different Posting Times.
5.Note the time when the hug followers are coming .do posting at that time
2. Use the Right Hashtags
you’re using hashtags think about it is reaching the right audience are not.for example . if you’re running an business and posting to motivational quotes to your Instagram account you might try using hashtags like #motivationalquotes #businessquotes
use the Hashtagify tool to research and determine the best hashtags to use for your business and target audience.
A word of warning:
don’t use lot of hashtags . if you are using 15 +hostages every time you post a photo,you’ll look spammy and desperate, it will hurt your brand ,and you will not get many likes .
So, how many hashtags should you use?
Try sticking with 3 to 5 hashtags per post. That way, you can include enough hashtags to drive engagement but not so many that your account looks ridiculous.
3.Create content that appeals to your target audience
Do you Know your target audience ,if know what kind of content they will like with your brand on Instagram? if not, it’s time to researching a lot to get what type of content they like we have to focuses on it .Take a look at your competitor’s account, and find out which kind of photos get the most engagement. don’t steal those photos ,but you can certainly use them as inspiration when you’re creating your own posts.
If you’re not sure what kind of content to post on Instagram, here are a few ideas:
- Behind-the-scenes videos
- Inspirational quotes
- Employee selfies
- Blog post images
- Product sneak peeks
- Product arrangements
Try several (or all) of these, and see what gets the most engagement. Then, you can change your posting strategy based on what your audience likes best.
4.Run a Proper Giveaway
The best part about posting content on Instagram is that individuals can tag their friends/followers within the comments section.They help increase the engagement of your content, which puts your posts in Instagram’s good books.
They help you get more exposure by bringing new people, which makes building an Instagram following easier.
Now, unless you are have hundreds of thousands of engaged followers on Instagram, you can’t expect a ton of people to tag others in the comments. Which is why you’ll have to make it easy for them to do so.Encourage them to tag their friends by running a contest or a giveaway. Tell them that the only way to participate is to follow your account and tag one or two friends in the comments. This might sound like a very simple strategy at first, but it can prove to be powerful if you execute it right.
Go through the following tips to ensure your Instagram giveaway is a real success…
- Choose a Theme
- Set the Rules
- Select a Deadline
- Select a Reward
5.Steal Your Competitor’s Followers
An innovative way to building an Instagram following is to focus on your competition and try engaging with their audience. Attracting their attention makes sense because they have already followed your competitor who’s selling a similar product/service.Stealing your competitor’s followers isn’t unethical, as long as you are doing it right. Now, by competitor we mean your closest competing brand that is already engaging with their followers.
When it comes to building an Instagram following, here’s how you can leverage your competitors’ audience…
- Identify Your Closest Competitors
- Analyze their Following
- Engage with them