Online Marketing that involves creating and sharing content on social media networks in order to achieve one’s marketing and branding goals. To gain traffic, build brand, attention of customers, Social media marketing now a days is playing a crucial role. Putting across your products and services and promoting your brand on social media platforms is all about SOCIAL MEDIA MARKETING.
It is not only creating postures with content and promoting .Strategies, Calender, Creativity, Vision all make Social media marketing .As all of us know today DIGITAL MARKETING is also one of the profession and has demand in coming years.
Facebook pages are more detailed. They allow a product to provide videos, photos, and longer descriptions as other followers can comment on the product pages for others to see. Facebook can link back to the product’s . One can create pages and promote their business online which makes their business go world wide. Today Facebook being a part of SOCIAL MEDIA MARKETING is one of the fastest platform to promote your brand to reach many.
Twitter allows companies to promote their products in short messages known as tweets.It is limited to 140 characters which appear on followers .Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product’s website and other social media profiles, etc.Twitter is also used by companies to provide customer service. It is also a platform where one can promote their products and services to build brand.
Twitter can help business:
1.Generate leads 4.Build a community
2.Build Awareness 5.Provide Support
3.Create Positive opinion business.
LinkedIn, a professional business-related networking site, one can create professional profiles for themselves and their business to network and meet others to share their business thoughts to build brand. Through the use of widgets, one can promote their activities, such as Facebook post, Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. LinkedIn provides its members the opportunity to generate sales leads and business partners. Members can use “Company Pages” similar to Facebook pages to create an area that will allow business owners to promote their products or services and will be able to interact with their customers. LinkedIn for employee’s recruitment is also being used instead of using different job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.
WhatsApp started as an alternative to SMS was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp messages and calls are secured with end-to-e end encryption, meaning that no third party including WhatsApp can read or listen to them. It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick media to spread a messageand build your brand.
In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.When it comes to brands and businesses, Instagram’s goal is to help companies to reach their respective audiences. Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to c connect with their current and potential customers.
Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services. As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.
Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages.
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience’s style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube.